Bela Ischia produces new mate Mega organic Matte

In Tetra Pak containers of 250 ml and 1 litre in natural flavor, the product can be found in stores like traditional retail network, of all Brazil
The MegaMatte, franchise network focused on healthier diet, introduces to the market the Tetra Pak containers of organic mate. Manufactured by Brazilian industry, Bela Ischia, the products are already available in stores of the network at Tetra Pak containers of 250 ml and 1 litre in natural flavor. The big news is that these packages will also be sold in traditional retail in Rio de Janeiro in the Grupo Pão de Açúcar and Sao Paulo, in the supermarket Pão de Açúcar, Extra and Korin.
"This was an old demand of our consumer," explains Fatima Rocha, Executive Director of MegaMatte. "Due to energy and organic characteristics of our shoot, people wanted to take it for consumption during physical activities and on other occasions outside our shop," he adds.
The tea mate, sold in stores, is handcrafted in each unit, industrial production is carried out in partnership with the company Beautiful Ischia. One of the main advantages of packaging is to keep the nutritional characteristics of the product for a longer time, assuring the quality that both appeals to the consumer.
According to Fatima, the strategy and the development of these new products follow the same premise of all products of MegaMatte. "We chose the Tetra Pak, because she didn't have to add artificial preservatives to kill, in addition to being a fully recyclable packaging" comments, adding that besides ecologically correct, the packaging is practical and facilitates the distribution and displacement by the units of the network and other outlets.
In this way, the consumer is guaranteed to get a genuinely healthy and tasty product, with the advantage of a longer durability and can be used everywhere and be maintained for much longer.