Friday, August 02, 2013

Pão de Açúcar throws beer to celebrate 65 years

The supermarket chain Pão de Açúcar complete 65 anniversary in August and celebrates the date with the launch of a special beer. The beer "65" was created by Wäls and BeerManiacs Brewery. The drink is packaged in 375 ml bottles closed with Cork Stoppers. The company in conjunction with Wäls, the recipe of a witbier, Belgian beer refreshing style that uses wheat and spices. "Are clear, aromatic beers and quite light due to the addition of coriander and orange peel. The ingredients have high drinkabilty and balance the acidity of wheat malt, "says Robson Gersanggersang, buyer of special beers of grupo Pão de Açúcar. The beer has aromas of locust beans, vanilla from Madagascar and date. "The Sugar Loaf (Pão de Açúcar) is today a reference in special beers in the country and we have a careful work of registration and marketing of labels. The network is the gateway to many brewers and, so, we developed a recipe that was different and that was pleasing not only to beginners in this universe, but also those who seek news ", says Gersanggersang. Currently, the network has 150 special beers registered labels.
The product, which is handmade, will be sold in all stores in the States of Goiás, Paraná, Rio de Janeiro and São Paulo, in addition to the Federal District and the site of the Sugar Loaf (Pão de Açúcar).
Embalagem Marca - 01/08/2013
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