Coca-Cola creates replicas of consumers to promote mini-garrafas

To promote the mini bottle of Coca-Cola in Israel, the company began to offer, in partnership with the Agency Team Tel Aviv Gefen, 3D thumbnails of some consumers, chosen by drawing lots. The replicas were referred to as "Mini me" ("Mini I", loosely translated from English).
To make a thumbnail, the person should use a mobile application and keep your virtual character "Mini me" well treated, feeding and taking care of your needs. Participants were invited to visit a laboratory in the printing factory of Coca-Cola, in Israel, to receive his "mini" version.