Barrinha Bauducco has recast packaging

The Bauducco renews the packaging of bars. The products arrive at retail with a more modern and bold, but that keeps the identity and allows the quick recognition of the product, which is the only of its kind.
The new packaging approach the concept of portability of the product. Printed icons refer to activities and moments of everyday life of the consumer who may be accompanied by a small bar Bauducco.
The new layout does not bring more Maxi brand, because it was not known, but keeps the marks Bauducco and Goiabinha. According to research conducted by the company, the consumer knows the product just as Barrinha Bauducco.
"The bars may be always at hand to kill hunger in between meals. In addition, the new design generates a greater proximity of the brand with our target audience, young people from 25 to 30 years, "says Joydeep Gattai, Bauducco's marketing manager.
The Goiabinha and Chocolate bars have 25 grams and the Full Goiabinha 30 grams. The products are also found in the new version of the multipack, now with three units (below). Before they were four.