Arcor repositions Butter Toffees and launches new flavors

The Arcor of Brazil announces news in your portfolio for 2013. The entry of new flavors and partners for Butter Toffees is part of the process of brand positioning in the Brazilian market, with the proposal to raise the perceived value by consumers, strengthening the brand within the category of premium desserts. The caramels are present in more than 65 countries, generating annual revenue of more than $ 100 million worldwide. Only in Argentina, has 65% market share and, in Brazil, has 89%.
"The repositioning of the brand is part of a macro and aggressive investment plan. We want to attract to Butter Toffees consumers of other categories, those who consume chocolates and other sweets in General, thereby increasing the perceived value of the brand, "says Loredana Mariotto, Marketing Director of Arcor of Brazil.
To increase the visibility of the product, Arcor has the market Butter Toffees White Chocolate version, with exclusive white cover, and the first on the market in the category of white chocolate.
The bullets with the new flavor are packed in BOPP laminated bags and polyethylene (PE) of 160 grams 750 grams, produced by Camargo.
Another new feature is the Butter Toffees Paçoca Love flavor. Two major brands of Arcor that unite and launch a single product with limited edition. With more than 50 years in the market, Love reflects the tradition of trademark paçoca, crafted from a recipe of homemade origin, exclusive and unchanged throughout these five decades.