Musical constellation brand new headphones

Until recently, headphones were not at the forefront of technology, nor were included in the list of objects of desire. Most of the time, it was the simple model that came free cell phone or box-coming back even further in time-with portable CD players, the example of the old Sony Discman.
Now, the situation is different. The headphones have become fashion accessories, and in addition to displaying advanced technological resources, bring printed marks. Companies that specialize in audio and Audio-Technica Sennheiser and continue to be references in the area, but most appliances call the attention of the consumer take the name of international music icons, manufactures.
The most popular models are the line Beats By Dr. Dre, easily identifiable by the tiny "b" that appears on the side. If you don't know, Dr. Dre is an American record producer and rapper who ventured into the world of consumer electronics to create the Beats. He pioneered, but today is not alone. Other rappers such as Jay-Z, 50 Cent and Ludacris, eventually entering the wave, all with success in the endeavor.
The look of rappers is easily recognizable. Head Bandanas, baggy pants and dropping the waist--sometimes more revealing than necessary-and what is called "bling-bling", expressso by huge beads around his neck, as well as bracelets and rings. In the headphones, the hip-hop enshrined the use of large headphones, in the style "blanket of ear", with flashy colors and whimsical designs.
The acceptance of these headphones-whose prices exceed $ 100-easily attracted artists from other genres. The English rock band Motorhead and country singer Tim McGraw released their own products. Even those who already was eventually associated with the sets. The Jamaican musician Bob Marley died in 1981, won a line of audio equipment with your name, the House of Marley. Each model of the brand was named after the title of a song from the singer.
The profusion of famous names in the headphones is so large that it gave rise to a category-the devices were known as the headphones of the celebrities. This strategy, to associate a product the image of an icon, is not new and not always gets the expected results. But in the case of headphones, the numbers show that was a direct hit.
According to research firm NPD, celebrity headphones boosted the most sophisticated segment of the American market last year. In 2012, sales of more expensive headphones have grown three times in that country. The pace is much faster than the American market in General, whose sales increased 33%, from $ 1.8 billion to $ 2.4 billion. To buy a celebrity, the American consumer pays between $ 100 and $ 400.
In Brazil, where the models of celebrities are all imported, prices are even more savory. A model of Beats can cost up to $ 2,000. The purchase of these devices in the country also requires special care. There are many fakes for sale. It's orientation: If the price is far below average, it is best to be wary and do not carry the product.
The headphones of the famous feature genuine technological advances, especially with regard to sound quality, one of the main reasons cited by American consumers to pay more for these products, according to research from NPD. Models with signature of rappers have, in General, in the bass, which are striking in this type of musical style. It is the famous hip-hop beat. In the same vein, the accessories connected to the band Motorhead display accented mids, which give more body to the rock of the group.
Some models also add to the life of the user facilities. There are lines that do not require the use of wires to adopt Bluetooth technology. Who can afford to work listening to music or would you prefer to create your own soundtrack while mesh, rather than hear the ambient sound is a system versions of noise cancellation, which nullifies external interference.
The headphones have gained importance with the increasing membership of the public the specific devices smaller and more efficient, like the iPod, Apple, and with the use of smartphones as mobile music device. Companies in several sectors, including mobile phone manufacturers and mobile operators to invest in online music stores where purchases are made easily.
The streaming services-for which you can listen to music without buying the tracks, like a virtual radio-also gained market share, due to the price. With a monthly subscription, you can listen to a virtually unlimited number of songs. Just having an internet connection.
All these changes have changed the way people listen to music. If before this occurred mostly at home, in times of slack, today there are no limits. Just look around: there are people listening to music while walking on the street, in restaurants, on public transport, to the Office desk. The headphones accompanied this change, becoming so sensitive to fashion-and marketing-as any piece of clothing. In magazines and on the websites of fashion is easy to find public characters with your headphones. The football player Neymar has been clicked with several models of Beats.
This appeal was clear in NPD research in the US: 38% of respondents said that the headphones are part of your lifestyle and one in four people said that the need to have a fashion appeal.