La Violetera relaunches Mastroiani in new packaging line

The importadora La Violetera, Mastroiani rethrows the one of its brands in Brazilian food retail market. The recast of the visual identity of premium products aimed to enhance the graphic design of the packaging, in order to emphasize the attributes of authenticity, charm, purity and sophistication.
According to the commercial Manager of La Violetera, Felix Boeing Jr., the revitalization process for this new identity was developed for seven months, assumed by the Agency challenge Figueroa & associates. "We seek greater harmony with the consumer, for this we design together with advertisers of Figueroa, a brand that really conveys the aggregated value of our product, reinforcing the quality and flavor," says.
For the partner agency Figueroa Associated &, Patricia Figueroa, the restructuring of identity aggregates a set of concepts that will be responsible to drive sales. "One of the features of the premium segment is very focused on the consumption of experiences, where the cuisine was one of the main vectors of this market, because it combines pleasure and health care," he says. "We try to include a typography more effectively to generate more brand strength, in addition to a simpler design and with a golden contour that provide more transparency and refinement", says Patricia.