Grendene provides keep expanding around 20%

The shoe manufacturer sales trade marketing in the second half of the year should grow at the same pace of the first half, according to the company's financial director Francis Schmitt. From January to June, the expansion was more than 20%, as compared to the same range of 2012. However, the high price of plastic resin, a key raw materials of footwear, must commit the advancement of banks, said the Executive.
In the second quarter, Grendene recorded net income of r $ 66.2 million, up 11.2% over the same period last year. The net revenue of the company, on the same comparison, advanced 21.4%, to R $ 401,1 million. During the period, were produced 40.6 million pairs of shoes, 23.9% higher volume.
With this performance, the company, owner of Melissa, Ipanema and Rider, managed to gain market share in Brazil, said Schmitt.
The operating result of Grendene rose 72.3% to r $ 55.5 million, with gain of four percentage points on the shore. Financial performance, on the other hand, was weaker, sacrificed for three reasons: fewer applied box, reducing the profitability of applications because of lower average interest and, above all, the impact of exchange rate hedge operations.
Together, these factors have resulted in recoil, almost by half, the company's net financial revenue in the second quarter. The phenomenon explained
the 1.5 percentage point drop in net margin compared to a year earlier.
For Schmitt, the company's second-quarter result was "good", given the economic conditions. "The month of June, on behalf of the demonstrations, had a lower number of working days, but we managed to have a strong performance in the quarter total revenue," he said.
According to the Executive, the economic scenario of the beginning of the year to now worsened. "We were more optimistic," he says, noting that the pace of increase of sales in the second half should keep in line with the first.
Schmitt says that American demand recovery and the high-dollar are inflating the price of plastic resin, which is fairly used in construction. Because of this, the Rider must find it difficult to extend the operating margin in the second half. The prediction of Schmitt is stability or smooth retraction in the bookmark in respect of a year before. "Our second semester of 2012 was too strong. The basis for comparison is high, "said the Executive.
In addition, in September or October, the company begins the operation of the new plant in Sobral (EC), which, according to Schmitt, always ends up leading to a cost pressure.