Am invites you to a new way of consuming

I arrived, a pioneering line that invites to consume in a way new, combining the individual pleasure with the life of the planet. Body and hair products are developed from an intelligent process, which reduces materials to generate less waste, less waste and less environmental impact.
Because I am the most important thing is what's inside: formulas that offer maximum quality, sensory pleasure and a delicious fragrance. Their packaging have a smart design that uses less raw material and takes advantage of every last drop of each product. I bet you consume with pleasure and without waste, produced in the other and in the world, is a new way to consume.
Packing
Am has modern packing, practical, lightweight, easy to use and minimal. Am is spring and is therefore zero waste also for those who use: allows you to use every last drop.
The intelligent design of am was inspired by the simplicity of the natural solutions: gout, the most essential that a liquid may have. the format is unique to the entire line, only with colors that differentiate the product categories, making it easy to choose and creating a quick, intuitive and natural identification – the Green clean, moisturize and blue warm tonessuch as red, treat. The unique and efficient design uses 70% less plastic and provides 60% less CO2 emissions than the average conventional packaging market, besides generating three times less waste than conventional packagings.
To continue evolving to reduce environmental impact and close the product chain, Natura has an ongoing project and launched the Natura Campus Challenge of flexible packaging, with the goal of connecting an external network of researchers to generate and share knowledge, inviting this network to help us with proposals for the recycling of packaging of am.
Productive Process
In most cases, we do not know how a product is produced, what are your ingredients and raw materials or the impact it may cause to the environment and society. However, in a world where desires are infinite and finite resources, each choice is crucial and each piece of information.
Natura has invested in a new form of production, with some machines acquired exclusively for the manufacture of am. usually, a package arrives at the factory in various parts-bottle valve, lid, label-; However, in the case of am, the packaging acquires its final form in the same place and at the same time that the product is bottled. Am arrives at the factory in the form of roll of plastic wrap; then enter on a single machine that seals the film, in the form of packing, receives the product and puts the lid. To give an idea, because of the format in which we received the package (in rolls of film), for every 1,000 empty packagings of am, it would be possible to carry only 28 traditional packaging market. Minus shipping means less fuel consumption and pollution.
"The standardization and rationalization of the use of inputs decreases the number of ingredients being transported and stored, and optimize the manufacturing process of the products. By having fewer ingredients, a fragrance with olfactory signature only and not have dye, it was possible to reduce the time of manufacture of the products, thus reducing energy consumption. In addition, with ingredients and optimized processes, we have an economy of water for the cleaning of the reactors, "said Fabiana.