Rasen Bier launches mini packaging

Eyeing the market for convenience stores and mini-refrigerators of hotels, the brewery gaúcha Rasen Bier, Gramado (RS), is launching mini 300 ml packaging
The novelty covers two beers produced by Rasen-Pilsen and Dunkel, and the official launch will take place during the Beer Tasting Lounge, which takes place between June 25 and 27, at Transamérica Expo Center, in São Paulo.
The launch of the mini packaging matches the input of the brewery in the São Paulo market, by opening an exclusive distributor in Campo Belo district. The goal is to hit bars and restaurants facing the classes A and B, coming to the end of the year with the sale of two thousand boxes of beer per month.
Created in 2008, the Rasen Bier is well known by fans of special beers. The master brewer is Katia Jorge, and the company collects awards in the Brazilian market. At the end of 2012, the Rasen took two gold medals and one bronze in the III Brazilian beer Contest, promoted by the Brazilian Association of Tasters (Abradeg).
Gold medals went to the Dunkel beers (black) and Cynthia, a beer of high fermentation, stronger (5.2% alcohol), which is released annually in ceramics, with circulation of two thousand units. The bronze medal went to Amber Ale Beer, which, in the 2011 contest, had taken the silver medal.