Coletek brings the popular tablet country Russia

On February 15, when a meteorite crossed the sky from Chelyabinsk, in the Ural mountains in Russia, the world might watch the phenomenon from the recording of cameras installed on the windshield of a car. "Were the cameras of our brand, Prestige, which filmed the meteorite", said to the value, the General Manager of Prestige in Brazil, Jaime Paez. Asbis group, which distributes computer products, and business has focused on Russia, the Prestigious Division plans to popularize your brand in the country not with cameras DVRs, common in the Russian market, where the recordings usually serve as proof in case of collision. Prestige's goal is to become, in Brazil, the first tablet option for those who cannot buy a Apple or Samsung model.
The multinational Asbis was born in Warsaw, is present in more than 40 countries and landed this year in Latin America. The goal of the company is now exploring the growing demand for tablets in Brazil. According to IDC consulting, the Brazilian market of tablets will nearly double this year to about 6 million units, and 44% of sales are for items that cost less than $ 500. The Prestigio just close an agreement with the Brazilian Coletek, manufacturer and distributor of computer accessories from Varginha (MG), owner of the trademark C3 Tech, that will assemble the equipment. To do this, investing $ 5 million.
In August, the Coletek will launch in the market two tablets of Prestige, 7 inches, which arrive with prices between $ 400 and $ 700. The devices feature the Android operating system installed and with automatic update package license Office Pro, Microsoft, and access to a digital library of 620 thousand books in several languages, including Portuguese. "We are negotiating with Brazilian partners to expand this content in over 20 thousand or 30 thousand titles," said Paez.
The Prestige also intends to bring digital book readers this year, which will cost half the price of the tablet and, in 2014, smartphones. "We started in the Smartphone market this year and let's end 2013 with about 1 million units sold," said Paez, projecting sales of 2 million units of tablets in the world, apart from the Brazil, for the same period. Both readers of digital books as smartphones will also be equipped with the Office package, the Android and the access to the virtual library. The company also plans to bring the cameras DVR for Brazil, for use in cars, motorcycles and bicycles, said.
The products that arrive in August are imported and will be restricted at first to the small retail. "The major networks require a very large margin that would undermine our final price," said Moses Somayana, marketing manager of Coletek. From the start of local production, with the tax benefits, the Prestige may be present in large retail, said Daswani. The company also plans to enter the application of basic productive process for the tablets. With the headphones as the main product, the Coletek recorded revenue of $ 110 million in 2012. The company is the leading distributor in the country of Logitech.
The goal of Prestige is to reach 5% of the Brazilian market of tablets next year. To do so, will have to face the DL, national leader in sales of tablets, with devices in the range of $ 399.
Until last year, the Prestige had the GPS as the primary product. "But it is a product with a short lifetime, more a couple of years, because the tablet already have the GPS function," said Paez. After entered the market of tablets, this unit went on to lead the multinational Russian sales, which earned $ 1.7 billion last year. For this year, the projection is from sales of $ 2 billion. The company has no factories-full production outsources. Your product development team sum 50 engineers, who are divided between the cities of Shenzhen and Hong Kong, China.