Coca-Cola Femsa launches Crystal Mineral water of 1 litre

New packaging is the first envazada in this size in the country comes to the city of São Paulo on June 4
Coca-Cola FEMSA Brazil launches today the 1 litre bottle of Crystal mineral water without gas in São Paulo. This is the first water envazada in Brazil in that size. The news also has the Sport Cap, which facilitates consumption in transit, making packing a good ally for those who are always on the run, but does not want to neglect of hydration.
The product will arrive to bars, bakeries and convenience stores and has suggested retail price is $ 2.50. The new packaging was created by Coca-Cola FEMSA Brazil due to market demand. According to data from GFK, the Institute that carries out the Liquimetric, study of the effective consumption of liquids, in the summer of 2011, the demand for mineral water grew 24% over the same period of 2008.
"We are attentive to the needs of our consumers and confident that the new pack of mineral water Crystal will appeal. It is great for a variety of occasions like when you're walking down the street, on trips or in academia. With Crystal 1 litre, we want to still help promote an adequate hydration, "says Neil Chimenti, non-carbonated Manager of Coca-Cola FEMSA Brazil.