28% of sale dominates Tablet computer products

SÃO PAULO (AE)-low prices and a greater variety of tablets in the Brazilian market increased sales of this type of electronic in the first three months of the year. The appliances already represent 27.6% of computer items sold in Brazil, in units. Last year, the devices had 11.5% of the market. On the other hand, notebooks and desktop computers (desktops) are still losing the consumer preference.
According to figures released yesterday (5) by the Brazilian Association of electrical and Electronics Industry (Abinee) and by the consultancy IDC, sales of tablets advanced 164% in the first quarter, compared to the same period in 2012. In all, 1.3 million units have been sold.
Meanwhile, sales of notebooks and desktops had fall of 8.1%, indicating that the world in reducing trend in the industry is also being checked in the country.
The desktops are the category that has more sense the effects of change in the consumption profile of computer items. According to the survey, the sales of desktop PCs decreased 10.9% to 1.5 million units. Today the desktops are 32.9% of the market. The notebooks had a minor fall of 9% to 1.9 million units, which gives to 39.5% of category sales.
For the Director of Informatics of Abinee, Hugo Valerio, the reduction in the sale of computers should level off in the future. ?Do not know if it would be this year, but we will see a change in that behavior in coming quarters, with tablets, growing a little less and the notebooks also showing a change in that trend?, he said.
Valério says that the market can grow between 9% and 10% this year on the 12.7 million units sold in 2012. High must be pulled mainly by tablets. Turnover, however, must have a growth lower, affected by the fall in prices and the appreciation of the dollar, which affects the cost of imported components. ?The growth in turnover tends to be a little smaller than the units, around 8%? he said. The information is the newspaper O Estado de s. Paulo.