Wednesday, May 29, 2013

Sony will invest $ 500 million in Brazil to the World Cup

SÃO PAULO-While Sony is living a crisis abroad, the scenario is different in Brazil, where the sale of electronics is still strong. Leader in the area of digital cameras, with a 45% share, Sony will invest $ 500 million in Brazil until 2014 to increase production and invest in the marketing of products in the areas of audio, video and games.
According to the General Manager of Sony's marketing in the country, Carlos Paschoal, the company doubled in size in the country over the past three years and is piggybacking on the World Cup to launch products specially developed for the needs of the Brazilian. Yesterday (28), the company announced the goal to grow 50% more in Brazil until the end of next year.
The company also is bringing to the Country a? new? successful business abroad. One of them is the Music Unlimited, which allows the streaming of about 20 million songs for a subscription of $ 7.90 a month.
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