Passport earns smaller bottle, dedicated to the class C

Sold fifty years ago in 1 litre, the Whiskey bottle version WINS Passport 670 ml. According to Brazil, Pernod Ricard beverage manufacturer, the presentation is devoted to class C, "which increasingly looks for quality products at an affordable price". The novelty will be sold to 29.90 reals.
The new bottle, produced by Owens-Illinois, is decorated with paper label produced by 43 Graphics. The cover is provided by Guala Closures.
About the release, Patricia Cardoso, Manager of standard drinks group Pernod Ricard, Brazil claims that the expectation "is exceeding the market share, which today is 17.7%, expanding our distribution in smaller stores". 670 ml bottle of Passport will be distributed initially in the South and in the State of São Paulo in Brazil.