Sales in supermarkets went up to 12 times on Black Friday

During the last Black Friday, on 24 November, the retail supermarket sales grew 2.6% as compared to the same period in 2016, according to a survey conducted by Agentrics. The number of products sold was 12 times higher when compared to the previous week, as in the case of whiskey.
Among the most popular products during the date, lead the ranking drinks and appliances. Sales of products of the so-called Brown line – which includes televisions, sound and video-increased four times, while the white line – which includes refrigerators, stoves and microwaves – grew three times and the vodka, twice.

According to the Vice President of operations of the Agentrics, Robson Munhoz, the success of Black Friday this year is due to actions taken in physical retail. "Retailers have increased their inventory at points of sale, decorated the shops, made real campaigns and promotions, in addition to meet the staff of all shifts to be available to consumers. All this has contributed to a good result, "explains the Executive.

According to numbers from the ABComm (Brazilian Association of Commerce), virtual national stores moved R $2.48 billion in 2017, which represents a high of 16% over the same period to 2016. Check out the list of some of the best-selling products at the time, according to the study by Agentrics.