Now it's cornflakes cereal bar

The Kellogg's introduces its line of cereal bars: Cornflakes and Kellness. The Cornflakes with chocolate layer is the first dedicated to the children.
According to Tatiana Brammer, Director of marketing at Kellogg 's, the product is quite high, as the market for cereal bars has been diversifying more and more in Brazil. The bars Kellness have two versions: Strawberry with chocolate and banana, oatmeal and honey.
The design of the packaging is the Fly Jabuti. The flow-individual packs are produced by Empax and cartridges with the three bars are provided by Brasilgrafica.