Friday, May 17, 2013

Homemade honey, award-winning packaging now!

After the success of the new look of Homemade jams, now is the time of pure brand honey coming to points of sale in the charming '' glass pot with spaghetti strap ''
Synonym of quality and tradition in the making of jellies, Homemade also delights the taste buds of consumers who appreciate the pure honey.
In '' Wild blossoms '' and '' Orange '', Homemade honey hits the shelves of major supermarkets and gourmet shops in the country with a new look!
The package-which won the '' Gold '' in the party OPENS (Brazilian packaging Association) in category food packaging sweets and the '' Silver '' Award in Graphic Design, Structural Design and Marketing-alludes to the name '' Homemade '', which in Portuguese means '' home-made '' main business motto, worked by the company. The great source of inspiration for the construction of the layout of the new package were the large copper pots that were made Marmalade. This design was able to convey perfectly the concept of brand communication, tradition and high quality, innovative and creative way.
The success of glass pots with shoulder strap was so much that, according to Edoardo Magli, managing partner of Homemade food, the new marketing strategy for the beginning of 2013 will extend its use to the row of honeys, seeking with this to standardize the look of products and strengthen the presence of the package on the market.
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