Fiat Group makes weight for sale to good future

To gain more coverage the Fiat Industrial brands are increasingly narrowing the synergies.
Proof of this is that the Iveco Latin America, Case Construction and Case Agriculture signed the good future, one of the largest grain producers in the country, for the supply of 294 equipments, among trucks, construction machinery, tractors and combines. "This agreement shows how we can work together.
Already did that, but not at this magnitude. We sell an integrated solution for the largest customers of the group ", said the Vice-President for Latin America of the Case Agriculture, Mirco Romagnoli.
At the end of last year, the Fiat Group promoted a restructuring and put in the same hat all brands of heavy equipment, thereby creating the Fiat Industrial Division. In the third quarter of this year is that these modifications are actually completed. For Case Agriculture, for example, it is expected increase in sales with the new structure, mainly to large customers.
"Today, between 25% and 30% of our business is with these large companies and producers. We expect this to grow and. Already we are structuring a program of customer approach like that and there will also be exchange of experience to make it more personalized.
Is a competitive advantage of Fiat Group have various solutions in its portfolio. The big customers want few interlocutors, "said Romagnoli.
Case Agriculture have 19% market share of combines, with sales around 1.4 thousand units, 7% share in tractors, with 4.2 thousand units and in sugarcane Harvester has 50% of sales with 500 machines. For this year, the Commission foresees a growth. According to him, will be sold in Brazil 6.8 thousand harvesters, between 58 to 60 thousand tractors and between 1 000 to 1.2 thousand cane harvesters.
With the contract with the Bom Futuro, the Iveco Latin America has the second-largest sale of Stralis trucks, extra-heavy, over the past three years. Were 158 units of the model that ended up to be delivered at the end of March. "The large groups of the agricultural segment are generally faithful to brands.
With this, provide an integrated solution gives us penetration on sale. In addition, endorse the entry of Iveco in those companies that didn't have access, "said the company's commercial Director, Alcides Chandra.
He said sales to agribusiness should leverage the truck market this year. For this segment, the automakers provide extra trucks and grain business supersafra for this type of vehicle are in full swing.
In the first quarter, growth was around 30%. "The market comes up, but not as expected. Our forecast is for growth of between 7% to 8% this year. What is pulling the growth is agriculture, "added Chandra. Truck sales should reach 150 thousand units in 2013.
The construction sector is in the waiting point. "There is potential, but the works are postponed," said commercial Director for Latin America of the Case Construction, Roque Kings, who expects to sell 31 million machines this year and mater the share of 16%.