Pack Expo 2013, fair dedicated to Brazil packing sector, comes the Second Edition

Held in São Paulo, the event expects to receive in four days about eight thousand visitors will have the opportunity to learn about the novelties presented by 150 exhibitors from various segments of the country's packaging the second edition of Expo Packs, Brazil packing fair, will be held in São Paulo from 2 to 5 April. The trade fair will bring together suppliers, consumers and decision makers in this segment. Promoted by Clarion Greenfield, joint-venture between Clarion Events and Greenfield, promoter of Northeast, Packing the Packing Expo will be held at the Centro de Exposições Imigrantes, in new time this year: from 10:0 to 6:0 pm, except on Friday, ending at 5:0 pm.
Will be present at Expo Pack about 150 exhibitors from various segments of the packaging production chain, as producers and suppliers of equipment, accessories, raw materials and machinery for packing, marking, labeling and label. The Organization estimates that more than two thousand visitors, agribusiness professionals, cosmetic, textile, advertising and design, for example, pass by daily.
Pack Expo was organized from research conducted by the Group Growth from Knowledge (GfK) and the Escola Superior de Propaganda e Marketing (ESPM). The study evaluated the package management in Brazil and concluded that, despite being essential to attract consumers and to communicate brand benefits is still low packing integration with other marketing activities developed in corporations.
Luiz Fernando Pereira, a partner at Greenfield and one of the creators of the event, has been operating for about 30 years in the field of packaging. According to him, Brazil holds an event exclusive to the chain, as is the case in several countries, such as France, Germany, China, Canada, USA. Evidence of the lack of the sector is that, for most exhibitors, participation at Expo Pack 2012 was its first entry into business fair. "Many have already left the fair last year with placeholder for the 2013 Edition," says Parker.
Transport
The organisation of the event will offer free shuttle for those who choose to go to subway to the exhibition. Transport will leave the station Jabaquara (Rua Nelson Fernandes, 420), destined for the fair. The service will be available every day, during the opening hours of the Expo Packs: from 2 to 4 Apr 10:0 to 6:0 pm; day 5 Apr 10:0 to 5:0 pm.