L ' ORÉAL INSTITUTE INAUGURATED THE FIRST UNIT IN BELO HORIZONTE

The improvement in the average standard of living of the population in recent years has driven business dedicated to beauty and well-being and, along with them, also grows the demand for qualification and professional training for the sector. This interest can be felt by the numbers of franchises. In 2012, the education and training sector grossed R $ 6.5 billion, with a growth of 10.2% for 2011, and the segment Sport, health, beauty and recreation, with R $ 17.9 billion, grew 21.4% over the same period.
Attentive to the needs of this market and also to the optimization of the use of their products, the L ' Oréal Group, one of the largest cosmetic companies in the world, created in Brazil in 2010, L ' Oréal Professionnel (LP). And until the end of the first half of this year, will be inaugurated the first unit of the Institute in Belo Horizonte, in the heart of Lourdes, in the Center-South region of the Capital.
According to the Director of the Institute LP, Richard Klevenhusen, the need for training of beauty professionals in the country was the main reason for the project were Brazilian. "In the United States is required specific training and a license so that people can act in the industry. In Brazil this is an activity that goes on informally for generations. Market growth we are now up to that professionalization procedures are made correctly and securely to customers and professionals and products used in its best performance ", explains Klevenhusen.
The first unit of the Institute was opened in Sao Paulo in 2011. The second, the franchise model, was inaugurated in Rio de Janeiro. Belo Horizonte is the third city. Are already being implemented a second in Sao Paulo and also the first in Curitiba. "The Fort of the franchise is the control, therefore, we are studying very closely the opening of each unit. There is no hurry for the expansion, this is a project born in Brazil with prospects to be extended to other countries. Our first focus is in capitals, to almost all, just a drive by the city, "says the Director. South Africa, the countries of Latin America and the Middle East are the ones that have a higher chance of receiving the first unit outside of Brazil.
The basic technique of hairdressing training lasts 390 hours, which can be done in intensive module, lasting eight months, or extensive, totaling 16 months. Students interested should make the pre-registration via the website http://institutolp.com.br. The course is divided into theoretical and practical classes in doll head, in the first round. After students go on to work with templates.
Practice-after evaluated and approved the school Hall, where they gain practical and safety. The specialization courses for professionals already in practice, should be offered in the second semester.
The instructors who will work in Belo Horizonte were recruited and received intensive training for two months. Still according to the Executive, almost all graduates in the paulista and carioca are employed. The goal in Belo Horizonte is to train 500 professionals per year.
To be a franchisee, Klevenhusen points out that it takes an educator profile. "We look for an entrepreneur who likes to education, which does not see the deal only for the financial issue. We are, somehow, a bridge between young people seeking a job and who needs a professional able to increase your business. This has a great social value. When we go to graduation, students organize themselves, we see the emotion they are feeling. It makes me goose bumps, "he points out.