Here comes the Pack Expo 2013

The Clarion Greenfield, promoter of the second edition of the fair Pack Expo, to be held from 2 to 5 April, will gather at the Centro de Exposições Imigrantes in São Paulo, about 150 exhibitors from various segments of the packaging production chain, as producers and suppliers of equipment, accessories, raw materials and packaging machines, marking, labelling and labelling. The organizers expect the event to receive daily more than two thousand visitors, among professionals of agribusiness, cosmetics, textiles, advertising and design.
Pack Expo was organized by joint-venture between Clarion Events and Greenfield, promoter of Packs Northeast, from research conducted by the Group Growth from Knowledge (GfK) and the Escola Superior de Propaganda e Marketing (ESPM). In this study was to evaluate the management of packaging in Brazil and it was concluded that, despite being essential to attract consumers and to communicate brand benefits is still low packing integration with other marketing activities developed in corporations.
According to Luiz Fernando Pereira, a partner at Greenfield active for over thirty years in the field of packing, Brazil holds an exclusive event packaging sector, as is the case in several countries, including France, Germany, China, Canada and the United States. "The lack of Evidence is that, for most exhibitors, participation at Expo Pack 2012 was its first entry into trade show, and many have come out of last year's Edition with the placeholder of 2013."
Pack Expo this year will be held from 10:0 to 6:0 pm, except on Friday when they will finish at 5:0 pm. Transfer will be provided free of charge for visitors who choose to go by Metro to the exhibition. Transport, available every day during the opening hours of the fair, will leave the station Jabaquara (Rua Nelson Fernandes, 420).