Clariant launches Guide for color trends to 2014 for the plastics industry

Clariant, a manufacturer of specialty chemicals, published his guide to trends and forecast to 2014 ColorForward colors. Designed specifically for the plastics industry by the Clariant ColorWorks, the ColorForward uses the language of colors to express the trends that will attract people's attention and set the palette of tones for 2014.
The forecasts of the industry help ColorForward set colors that consumers will prefer in the next few years. The service has been shown to be of great value to manufacturers of all kinds of products, providing a competitive advantage in using the power of color to influence the purchasing decisions of consumers.
ColorForward color predictions are based on research on the most influential social trends around the world, and involve hundreds of professionals from the plastics industry and trend analysis experts from around the world. Many trends are considered, but only those with the potential to cause a truly global impact are selected.
In 2014, color experts ColorForward, design, marketing and polymers from all parts of the world, representing various disciplines came together to participate in this year's Edition, not only to identify social trends global, but also undeniably to develop harmonious colors that reflect the unique influence of each trend.
The color palette of 2014 is based on four social trends that can cause a major impact in the near future: Keep It Real, Re | use | full, There to Share and let's play Ball. These four trends were chosen by experts in Clariant color from countless other global inspirations, because it showed the exclusive color palette of 2014.