Coca-Cola Femsa return his command in Brazil

Coca-Cola Femsa Brazil yesterday announced the choice of José Ramón Martínez as the new Director-General of the society. The position is equivalent to that of CEO in the hierarchy of Femsa. The Executive Branch has been operating for more than 25 years in the Coca-Cola system and has chaired the operations of Femsa in Venezuela, he was Director of Corporate Affairs in Mexico and South America planning Director.
"For me it is a huge pleasure to assume the post of General Director in Brazil. The country has a significant and strategic importance within the business of Femsa and the challenge of following growing in a highly competitive environment as the Brazil's very motivates me, "said the Commission in a statement.
Martínez assumes the post left by Richard Barker, who worked in the Coca-Cola system for 17 years and that now leaves the company to assume the Presidency of Santher, Brazilian paper manufacturer.
The announcement comes a few days after company officials threaten to go on strike if there is no agreement for the payment of profit sharing, and wage adjustments. In negotiation with the Union, the Femsa has promised to present a new proposal for negotiation within ten days.
Under the command of Martínez will be approximately 13 thousand employees. Currently, the Femsa meets about 40 million consumers in the country. The group is the largest Coca-Cola bottler in the world, in sales volume and has a presence in nine countries of Latin America and Central Europe, with 37 factories.