Arcor will compete in the market of chocolates

Argentina's Arcor, manufacturer of chocolates, chewing gum, candies and cookies, announces today its most important project for the year 2013 in Brazil. With investments of r $ 32.5 million, puts on the market the "Bon Bon" to play the single sale of chocolates with the historical leaders dream of Waltz and white gold, Lacta, and Serenade of love, Boy.
The country is the largest consumer market of chocolates loose in the world, according to Nielsen. While in other countries the habit of buying the product in boxes, here buy yourself more often on impulse and per unit. Is a business that moves 25 thousand tons and $ 500 million and grows between 5% and 6% annually. And Arcor want a piece of this segment, as well as expand its participation in chocolate sales in General. "Our position is to challenge this market and the banks is just the beginning," says the Director General Oswaldo Nardinelli Son, there are 18 months in Office and with 27 years experience in companies of the same branch as Cadbury and Warner-Lambert.
The Bon Bon arrives at retail in the South and Southeast regions next week, in original (peanuts), Peck and Brigadier the last two unique flavors in Brazil. Manufactured and exported to more than 60 countries, the Bonbon premiere innovations in packaging in Brazil. In partnership with Cargill, Converflex, plastic packaging company Arcor, developed a film from corn fiber. The result is a package with 52% renewable raw material. With German Bosch, was created a machine that makes ultrasonic sealing.
In Argentina, where the industry was founded in 1951 in Arroyito, Córdoba province, by Pagani, Bon Bon holds 45% of the market and in Chile, 25%. In Brazil, the product will be sold at $ 0.70 and the goal is to reach a revenue of R $ 45 million by the end of the year, close to 1% of the market of loose candies.
Owner of an interest of 4.5%, according to Nielsen, the Arcor is a species of Littlefoot in the Brazilian chocolate market was worth RS $ 5.5 billion in 2012 and grew 5.8% in revenue and 2.9% in volume. Its biggest competitor is the Lacta brand Mondelez, and owner of the bonbons Waltz Dream and white gold, 41.1% holding and 20.7% in the segment of loose chocolates, respectively.
In 2013, the Arcor plans to accelerate growth in the country's second-largest operation after Argentina. In 2012, the company increased the volume of sales in 20.6%-seven times more than the Brazilian market growth-and made revenues grow 11% to RS $ 1.1 billion. The expectation for this year is an increase of 15% in sales, pulled by chocolates. Only in marketing will be spent $ 70 million, 40 percent more than in the previous year. In expansion of capacity will be invested $ 20 million.
According to Nardinelli, manufacturer's strategy is to boost the growth of its main brands of chocolate as Arcor and Tortuguita, beyond bullets Butter Toffees and biscuits Danix. However, it is in the chocolates more aggressive goal of Arcor, which aims to double revenue in the segment, currently corresponding to 25% of the total revenues, to $ 500 million by 2015.
The Arcor has a bold projection of Bill r $ 1.8 billion in the country in 2016. "Our priority is organic growth and acquisitions," says Nardinelli. The company, which maintains a research and Development Center in each factory, made 30 launches in 2012. This year, only for Easter were created 30 products.