Ments UP2U arrives at gondolas in bottle

Mentos gum, joined in the same product two lines of brand success, bottle packing, first format launched in the country, and the Mentos UP2U, packing product portfolio that brings two flavors in the same package. The launch of the format in Mentos bottle UP2U, with liquid filling and crispy Cone, hits the market in Mint flavors and Tutti Frutti, two favorite of Brazilian consumers. The brand's goal is to unite in one and the same product two sales champions. Currently, the consumer associates the packaging bottle as registered trademark of Mentos. "The bottle is the most important family of products for Mentos gum and still showing significant growth," says the marketing director of mark Lisi de Moraes. In the last 12 months, the format gained 20.1% growth in value, seconds data Nielsen. Already the UP2U, concept launched in 2012 on the packaging in wallet (wallet), has great consumer acceptance, which can be proven in numbers. The product grew 12% in recent months 269.4 (Nielsen). "The differential of Mentos UP2U is on the concept of providing consumers the right of choice," says the Director.