Ments creates economic version

The Mentos launches a new sales strategy focusing on consumers of the new middle class. The new version named Ments Under measure is available in the traditional flavours of the bullet: fruit and mint. The product is priced at $ 1.00 and brings this information printed on the packaging for the first time. To publicize the novelty, the mark closed partnership with Habib 's, that between 25 and 29 November, will distribute the candies to customers who purchase in stores of Fortaleza, Salvador, Rio de Janeiro, Recife and São Paulo.