Japanese company plans to increase its production of beer in Brazil

The Japanese beer maker Kirin Holdings plans to invest next year about 350 million Reais (15 billion yen) to increase its presence in Brazil, the third largest consumer of the beverage in the world, reported the newspaper "Nikkei".
With this investment, the manufacturer hopes to duplicate the production network of canned beer in their factory located in the city of Igarassu, Pernambuco, for close to 300 000 kilolitres, which will elevate in 10% market share of the Japanese company in Brazil.
In addition, Brazil Kirin, which produces beers like Devassa and Cintra, the sodas and water and juices as Fruthos Schin, not discards expand their units in the country, which currently has 13 factories, before the expected increase in demand with events like the World Cup of 2014 and the 2016 Rio Olympics.
In its strategy, the Japanese firm bought in August 2011 Brazilian Schincariol, becoming the second largest brewery in the country with about 15% of the fraction of market, far from the 60% of the Brazilian-Belgian Anheuser-Busch InBev.
With its expansion, the Kirin hopes to strengthen its sales network, which currently focuses on the North and northeast of the country, with its expansion to the metropolitan areas of Southeast, in cities like Sao Paulo and Rio de Janeiro, reported the newspaper.
The Brazil produced a total of 13.4 million kiloliters of beer in 2012, 2.4 times more than Japan, volume that is expected to be increased by 3% in 2013.