Marfrig starts marketing of meat with own brand

The Marfrig food company announces the beginning of marketing, from the second half of this month, its new line of beef, it takes the same name as the company. Until then, the company worked in retail with premium brands Montana and Bassi, besides the main harvest.
The company said in a note, the line Cuts Marfrig, produced by the beef Division of the group, Marfrig Beef, will focus on the retail consumer (large networks of supermarkets and butchers), with 33 already meat cuts and packaged.
On the packaging of products, the identification label plays a coat, highlighting the attributes of the Group's tradition. More items with the Marfrig brand will be launched soon. The colors of the packaging, according to the brand, were carefully chosen so that the product stands out in the gondola. The company informed that more Marfrig branded products will be released soon.