Nissan and Honda win market

Amid the sales record last year, some brands were better than others in dispute over market positions. At the top of the list among the automakers that have gained more space in 2012 is the double franco-Japanese Renault Nissan, along with the Japanese Honda.
Already at the bottom of the table, the French Peugeot and Citroën were allied against the growth of 6.1% of the market and ended with crash of plates issued in what was the best year in the history of the Brazilian automotive industry.
Despite the historical marks of 2012-when sales reached overcome 405 thousand cars in August, not everyone managed to keep pace with consumption, which resulted in some changes in the ranking of brands. In the Groove of the successful onslaught in the compact market with the March model, Nissan was the automaker more grew, with high of 55.6% and 2.9% plates issued us the total market. The performance made the automaker up three positions in the ranking and reach the ninth place on the list.
Renault, in turn, was consolidated in 2012 as the fifth automaker in the country, increasing its market share of 5.7% to 6.6%, after expansion of 24.3% of volumes. As a result, Honda recovered from the negative performance of 2011, when its production was compromised by the tsunami that struck Japan in March. The brand went from eighth to sixth position from one year to the next, accounting for 3.7% of cars sold in 2012.
With the success of releases and the placement in popular lines, these brands have managed to take greater advantage of heating demand when the Government decided in may, cut the rates of the tax on industrialized products (IPI). Behind the numbers there are also hits production and commercial strategies. Renault, for example, left only to the turn of the year the expansion of its plant in Parana, interrupting the production only after securing the good result.
Already the Group PSA Peugeot Citroën in 2012 with works of expansion at the plant of Puerto Real (RJ), facing delays of equipment suppliers. As a result, production at the beginning of the year was reduced and Peugeot's sales sagged 16% in 2012, while those of 17.1% fell Citroên.
In the front of the industry, the concentration of sales in the four largest automakers in the country rose from 70% to 70.8%, but the order followed the same marks: Fiat remained in the lead, with 23.1 percent of the total, followed by Volkswagen (21.1 percent), General Motors (17.7%) and Ford (8.9 percent).
The final figures of 2012 were disclosed yesterday by Fenabrave, the entity that houses the car dealerships. The record year closed with 3.8 million licensed vehicles, including cars, light commercials, trucks and buses. The volume surpassed 4.65% 2011 performance.
When considering only those passenger cars and lightweight utilities, were sold 3.63 million units, a high of 6.1%. The projections of the Fenabrave to 2013 point to a growth of 3% in plates issued to cars on a glue expansion of equal magnitude estimate for the economy. For the trucks, expected high of 16%.
Despite this, the entity drew a challenging scenario for the automotive market, in which banks will remain cautious on credit releases due to high rates of defaults and high commitment of consumer income.
Flávio Meneghetti, Fenabrave's President, said that the fall of default-before expected for June or July of last year-it hasn't happened yet. "Banks will spend much of this year cleaning up their portfolios to remove waste that lead to delinquency," said the Executive at a news conference to press.