Loss of space for tablet, ultrabook and cheap notebook

It's not just in Las Vegas that netbooks are disappearing. In Brazil, they have also disappeared from retail shelves. Lighter and with less processing power than a laptop, the product won the domestic market in 2009 with the appeal of mobile internet and easy access. But this featured only lasted three years. In 2012, HP and Acer have abandoned the manufacture of the product, while the American, who became one of the major global suppliers of category, offers only a model in Brazil.
"It was not a good bet for the industry," said a Senior Executive of retail. "It is a device that takes on and does not have the capacity to work with files of Excel and Power Point, for example," he said.
The rise of the tablet, quicker and easier to use; the cheapening of the notebooks and the launch of ultrabooks, lighter and more powerful than conventional notebooks, contributed to the loss of interest around the netbook, said Bruno Freitas, supervisor of research from consultancy IDC. "It's a market that was already on the decline; with the new products, this process accelerated. "
According to IDC, in accumulated between January and September 2012 700.6 thousand units were sold for netbooks in the country, which is equivalent to 12% of all mobile computers (laptops and netbooks) sold in the period. In 2011, this proportion was 19 percent, after reaching 35% in 2010.
Selling netbooks ceased to exist in consumer electronics offer recognised by retailers such as Fnac and Fast Shop. With more than 80 shops in the country, the Fast Shop stopped making orders to industry in October last year and in the last two months of 2012, liquidated the stock. Already the Fnac, which has 11 stores in Brazil, left to sell netbooks in December 2011. The Extra network, grupo Pão de Açúcar, with about 140 shops kept selling just a model from Asus, "which calls for design", according to the retailer.
In mid-2012, HP stopped manufacturing eight models of netbook in jundiai (SP). The measure, according to Fernando Soares, Manager of retail personal computers from HP, reflects consumer behavior. "Brazil always has a smaller proportion of netbook users that the rest of Latin America," he said. Now, HP focuses on ultrabooks-lighter and thinner screen. Another bet is of convertible tablets, arriving in March to Brazil. With keypad that can be mated, they saw a mobile computer.