Father's Day shakes up malls

For Father's Day, to be celebrated next Sunday (09), 81% of consumers intend to buy gifts.
Among the interviewees, 32% plan to spend between R$ 51 and R$ 100, 14% will disburse from R$ 101 to R$ 150, 14% expect to buy something between R$ 151 and R$ 200 and 13% will spend more than R$ 201. In 2019, the average ticket was R$ 160 for the date. The information is part of a survey by the Brazilian Association of Shopping Retailers (Alshop), which also points out that 46% of consumers will make their purchases on online platforms. Another 19% should look for shopping malls and 12% prefer high street stores. Clothing will be the most sought after category, with 44%, followed by perfumes or cosmetics (12%) and footwear (10%).
According to Alshop, the survey was done between July 27 and August 3, with 5,200 consumers. The entity also conducted a survey with associated retailers representing 1,500 points of sale. Entrepreneurs predict a 10% increase in revenues in August compared to July 2020.