CPTM sells media exploitation right; Electromedia gives higher bid

Companhia Paulista de Trens Metropolitanos (CPTM) held a large trading session for the granting of media exploration and advertising rights for the first time at its boarding and disembarking stations. Held on the Electronic Shopping Exchange (BEC), the trading session had 630% goodwill in the initial grant, starting from R$ 16 million and reached R$ 109.5 million. Eletromídia has bid the highest bid and will have the right to operate for 10 years. The documentation is being analyzed and the approval will be announced in the coming days. Subway. The result was welcomed with good eyes by members of the government. In 2017, the São Paulo subway granted an initial grant of R$ 52 million (or R$ 375 million total), the advertising spaces of most of the network – Line 1-Azul, 2-Green and 3-Red – for 10 years. The winner was the multinational company JCDecaux