Under the sale of beauty products

While retailers still expect clear signs of resumption, beauty and hygiene items maintains good results. According to Kantar Worldpanel: consumer, the sale of this item type jumped 5% in 2018. In volume over the same period, the high was in 1.3%. What can explain the good performance is the Brazilian's behavior. The country is a world leader in the frequency of baths per week. Are 12 locally versus 6 in Europe. With respect to the hair, consumers seek items with good ratio of price and benefit – quality (64%) and a nice fragrance (60%). "The price, that in a scenario of uncertainty, could be a determining factor in the choice, outweighs the desire for a quality item and extra benefits, like the perfume", analyzes Giovanna Fischer, Director of Marketing and Insights of Kantar.