Samsung surpasses P&G and leads ranking of worldwide ad spending

Samsung overtook Procter & Gamble and assumed the post of company that most invests in advertising and sales promotion in the world. According to the ranking of the AdAge, traditional American publication that accompanies the communication sector, the Korean manufacturer has increased their spending in 13% from June to June 2017 2018, reaching $ $11.2 billion around the world. The amount of P&G was virtually unchanged, at $ $10.5 billion. The figures calculated by the AdAge to 100 major brands include spending on advertising (TV, print, internet and retail outlets) and sales promotion. The analysis period corresponds to the months in that Samsung had to raise investments to overcome the problems caused by the recall of Galaxy Note 7, at the end of 2016, due to a flaw in the battery that could cause the device to explode. The P&G has also been reviewing your portfolio of products and their spending on marketing. According to AdAge the American company still holds the lead when it comes to ad spending only $ $7.1 billion. At Samsung, were $ $4.8 billion. In all, the estimated expenditures for the list compiled by the AdAge went up 4.9%, to $ $279 billion. The top five brands (Samsung, P&G, L ' Oréal, Unilever and Nestlé) totaling $ $46.1 billion. The personal and household care segment is worn, with 18.5% of the total, followed by the automotive, with 16.9%. Among the brands that showed the most growth are Alibaba Chinese (105%, to $ $2.7 billion) and Tencent (46%, to $ $2 billion). The automaker SAIC MotorGroup and the dairy firm Yili Group were two other Chinese brands that entered the list of the 100 companies that more spent. Most of the funds were applied for them within China itself, the second largest market in the world.