Nestle wants to grow in the market of coffee in Brazil

In order to expand your presence in the sector of premium coffees in Brazil, Nestlé will invest R $300 million for the launch of the Starbucks line at retail and to the use of the brand Nescafé in addition grain soluble. The company will hold a presentation of the work products of the Starbucks in Buyouts in São Paulo and, subsequently, will replicate this project to other States. Already the new Nescafe line will win a national campaign. According to Nestle, plans to nationalize the production of Starbucks from 2020, focused on capsules for the Dolce Gusto machines. The partnership between the companies was announced in 2018, with a line of 24 products.