Magazine Luiza begins selling books online

The Magazine Luiza announced yesterday that it will enter the online marketplace to sell physical books, with offer of 240,000 titles that can be removed in the shops of the retail network, within a company's plan to expand the use of your application. The company, which must reach the end of this year with over 1000 points of sale, claims to have stores in 329 cities in Brazil that don't have bookstores. According to the company, only 10% of the cities in Brazil have physical outlets for buying books. "It is a growing market and we take this opportunity selling books with fast delivery and free shipping," said in a statement, the Executive Director of e-commerce of Magazine Luiza, Eduardo Galanternick. "The goal is to get the Magalu becomes reference in this segment," he added. The launch of this service caused the company's shares rose 2.27 percent yesterday on the stock market, the B3, in São Paulo, ending the trading session listed the R $171. The announcement of the company occurs amidst the difficulties of traditional competitors in the segment. Last year, the networks, the country's largest bookstore Livraria Cultura asked for judicial reorganization. Asked about it, Galanternick stated that the company was studying to enter the category of books for some time and I was expecting "enter this market at some point." "There is a very small number of bookshops, which unfortunately is waning. Retailers have difficulty sustaining free shipping for books are products of very low price ... In our discussions with publishers, we have seen that there is pent-up demand for books, due to the uneven distribution, "said the Executive. Asked whether the company intends to offer in its online sales channels of digital books, the Executive said the primary strategy of Magazine Luiza on category is acting on the distribution of printed books. Potential The average Brazilian is 2.43 reading books a year, according to research data, Reading pictures from 2016, made by instituto Pró Book. "We had also taken to develop a special packing for our books, what will become of recyclable material," said the Executive Director of e-commerce retailer.