E-commerce Has 35% of Sales Via Smartphones

Smartphones represent 35% of total requests made in e-commerce, with approximately of 40 million. Within the total turnover of the sector, mobile devices have participation of 31%, reaching R $16.7 billion. The data is the Ebit/Nielsen, which specializes in information about electronic commerce. In the m-commerce (mobile commerce), the segments that grew back were Perfumery, cosmetics, with 51% Health &; Computers, with 27%; Food and beverages, with 23% &. In 2018, the online represented 4.3% of total sales in the country, with revenues of $53.2 billion and R 123 million of orders, up 11%. For this year, the projection is of 15% and sales of R $61.2 billion.