Tuesday, April 16, 2019

Brazilians do accounts for Easter

Has grown by three percentage points (p.p.) consumer's intention to spend more in this Easter compared to the previous year (from 31% to 34%), according to a study released yesterday by the Boa Vista. The survey shows that 45% will keep the pattern of expenditures in comparison with last year (43%), and 2018 were other 21% will spend less (they were 26% in 2018). Research also shows that 48% of respondents intend to spend between R $50 and R $200 with the Easter shopping. Other 47% will spend up to £ $50 for this. Of those surveyed, 81% will pay the Easter shopping in sight. Of these, 53% will use money, 32% the debit card, 14% the credit card (portion only) and 1% the flesh/billet. On the other hand, of 19% to pay so the splitted purchases made this Easter, 92% use a credit card (they were 87% in 2018) to pay for purchases. Egg x Candy the study also highlights that 27% intend to replace the Easter egg for chocolates as gift option. In 2018, 20% of respondents would make this substitution. Other 49% still want to follow tradition (were 54% in 2018). At the time of making the decision, 59% of ears will take into account the price of the products (against 57% in 2018). For 37% of consumers, Easter generates extra expenses at the supermarket (6 percentage points below that in 2018), as well as spending on food away from home (5%) and travel (8%). Of those surveyed, 57% will make purchases of other items, in addition to the chocolates. Among these include expenditure on food (63%), items for the home (21%), leisure/travel (11%) and toys (5%).
DCI - 16/04/2019 News Item translated automatically
Click HERE to see original
Other news
DATAMARK LTDA. © Copyright 1998-2024 ®All rights reserved.Av. Brig. Faria Lima,1993 third floor 01452-001 São Paulo/SP