Technological advances in the industry encourage no-breaks thread

The need for greater energy stability in the production lines, in the light of technological advances, and the prospect of improvement in demand for electronics boosts sales of no-breaks and voltage stabilizers. " There is a demand from corporate, commercial sectors, automatic gates and security. Due to the heat of this summer and the use of air conditioning, has increased the need for power protection equipment ", says the CEO of TS Shara, Pedro Al Shara.De according to the last bulletin issued by the electric energy trading Chamber (CCEE), There was a rise of 6.3% of consumption in the country, between 1° and 15 February in relation to the same period in 2018. According to the report, the main reasons were the higher temperatures in the first weeks of the month and the presence of the Carnival holiday in this range last year. The TS Shara grew 9% in sales of no-breaks of average output (5 to 30 kilovolt-amperes) in 2018. "It was an atypical year, with the first half pretty Rocky, but there was improvement in recent months. We have the expectation to grow above 10% in 2019 ", Al Shara. The company also intends to improve the occupancy rate of installed capacity. "It came down to 60%, and today almost 80%. In 2019, we're expecting to improve this index ", he says. The Executive reports heated demand in different segments. "We have a huge mix, serving the needs of businesses in telephony, energy stations, laboratories and hospitals, ATMs, and business automation. We also have solutions for domestic activities. " The channel sales manager at Schneider Electric Brazil, Anderson Santos, says that the company is taking advantage of opportunities related to internet of things (IoT) that arise in the market. "In the industry, for example, was not necessary the availability of network zero milliseconds of throughput in a production line. But today, all connected, that niche can be exploited, since it requires the use of energy equipment. " In 2019, the Schneider bet in need of investments in upgrading and improvement of its processes. "Since the industrial sector to the financial sector, companies tend to invest in decentralized computing. For us and for the channels there are great opportunities. This is a trend that facilitates processes, gives higher availability and reliability for those who need to be more agile, "declares Santos. Without revealing the level of occupation of the installed capacity, the manager says that idleness is well adjusted in accordance with the forecast of demand. "A large part of our production is made out of Brazil, and a part in Porto Alegre [RS] or [CE] Fortress. The work that we do sales forecasting is very well adjusted to the amount or production at an acceptable level and to generate increased costs. " The commercial and marketing director of the NHS, Ronaldo Borges P, claims that the company grew in 2018 so much in business division of quanta no-breaks on new photovoltaic generators Division. The Executive claims that the company is optimistic about 2019. "The overall growth target for this year is 25%. The thread that should have the strongest advance is the photovoltaic generator, which is a booming segment in Brazil. " Exchange rate and raw material for Al Shara, the main adversity faced by the company was the constant fluctuation of the dollar. "The change in currency has accumulated the most advance of 17% on the real, which has affected the prices of products and services of the company", explains the Executive. Santos points out that this variation of the dollar directly affects the values of raw materials. "Given this scenario, the efficiency in the processes need to be much greater. To combat this high, we use the resources of the digital transformation in our favor to reduce costs. " P explains that the electronics industry is very impacted by exchange rate variations by using various components imported. "The significant increase of the exchange rate brought us an important increase in our costs, but we didn't do the entire transfer to our prices."