Netshoes hires company to customize offers

Use technology to create customized offerings for each client is a strategy that has won retail space. The latest membership is of Netshoes which continues investing. The e-commerce network of sports products hired Dunnhumby, which specializes in consumer data that already work with individualization of promotions in the applications of Grupo Pão de Açúcar and the streak Drogasil. For the company, Robert Magee is to create customized stores, with specific products for each customer and according to your preferences. Promise confidentiality. The personalization trend has gained strength because it makes promotions more assertive. As the retailer uses the data of consumer behavior, no widespread discounts and makes a campaign directed to customers who have a higher chance to buy. About the security of data, Dunnhumby says does not share any customer data with other companies. (Chandu Shah)