Easter egg consumption to grow back in 2019

After the Easter period of recent years to be marked by "souvenirs" in view of the crisis, manufacturers predict resumption of consumption in categories with higher added value. In addition to sophisticated ingredients, brands want to conquer the adult audience with free gifts such as movie tickets and streaming subscription for a month. "We are expecting a resumption of consumption of chocolates and Easter eggs in 2019. From now on, we see our regular line more as a complement to the consumer basket for the period. Our perspective is very positive with the launch of new lines, as for example, the new gourmet Alpine, "he said in the press conference the marketing manager of Nestlé, Keila Broedel, noting that the average ticket must be R $150. According to the Executive, one of the fronts that the company will act in this Easter will aim to turn the toast of eggs on items that can be used also by the parents of the children. "We are developing items that can be used as picture frame, pencil holders and also luminaires" reports. For her, one of the stakes of the company is focused on the actions in points of sale, that of Nestlé added more than 35000 to small, medium and large. According to study conducted by Nielsen market intelligence company, the chocolate market grew 5.5% in 2018 and, only in the Easter period, advanced 3.8% as compared to the same period last year. "We will work with the concept of augmented reality through totens installed in stores, where consumers will be able to have access to a price list and all the characteristics of the products in our portfolio," added Keila. According to the Executive, this technology took 12 months of development to be completed. Add value to product for the adult audience is also an important aspect to another manufacturer, Lacta. "When buying an Easter egg, the consumer can win three options: movie tickets, signing for a month of a streaming platform and a session at the beauty salon," says the marketing manager of Lacta, Ricardo Reis. "For this period, we have the launch of three new lines of eggs and actions within the point of sale for tasting. There are more than 440 large partner networks, which add up to more than 7000 shops ", he added. Between small and large networks, the manufacturer designs be present in 60000 points. In addition, he mentions the atacarejo model (cash & carry) as another sales channel option that has been growing in popularity for the chocolate trade. "We see many shops were supermarkets turning cash & carry." Atacarejo To the Director General of Akki Wholesaler, Arthur Raposo, the period before Easter has, in recent years, strong demand for lines of chocolate bars as a result of the economic crisis. "This is a market that grows absurdly because of informality. Many customers buy these chocolates to make Easter eggs and sell later ", explains the Executive. "We bought 20 percent more chocolate bars in anticipation of this movement," adds Fox.