Malls expect 9% higher sales during Black Friday

By Circe BonatelliSão Paulo, 19/11/2019 – Sales in shopping malls during this year's Black Friday are expected to grow 9% compared to the same date last year, according to a projection by the Brazilian Association of Shopping Centers (Abrasce). The increase in sales should gain momentum with the release of fgts looting, in addition to the economic environment with inflation and low interest rates and reduced unemployment, although small. In full swing. If Abrasce's projection is confirmed, it will represent an acceleration in the pace of growth in the sector, which has already recorded positive data throughout 2019. Sales in malls rose 7.2% in the third quarter and increased 8% between January and September. This year, nine malls have already opened in the country and there are two others in line until December. By 2020, there are a total of 20 projects under development. Pocket. During Black Friday, consumers expect to spend an average of R$ 300 to R$ 500. The most sought after categories should be electronics (77%), telephony (71%), computer articles (68%) and electroportable (66%). Although the official black friday date is Friday, the 29th, commercial developments will hold promotions until Sunday 1, with part of the stores opening early around 8am and 9am, and closing later at 11pm or midnight.