Apple remains the world's most valuable brand; Uber and LinkedIn debut in the list

Valued at US $234 billion, Apple remains the world's most valuable brand, according to the most valuable global brands ranking 2019, released on Thursday (17) by Interbrand Consulting. Google and Amazon follow in the second and third positions. See the top 10 in the list: Apple: US $234.24 billion, 9% high on 2018 Google: US $167.71 billion, 8% high Amazon: US $125.26 billion, 24% high Microsoft: US $108.84 billion Coca-Cola: US $63.36 billion Samsung: US $61.09 billion Toyota: US $56.24 billion Mercedes-Benz: US $50.83 billion McDonald's: US $45.36 billion Disney: US $44.35 billion Facebook, which occupied the 9th position last year, fell to the 14th. The brand appeared in the ranking for the first time in 2012, in the 69 º place, and ascended positions in the next five years. At its peak in 2017, it ranked 8th with a value of US $48.18 billion. In this edition, Uber debuted on the 87 position, valued at US $5.71 billion, and LinkedIn, at 98 ª, with a value of US $4.83 billion. The brand that most gained value of 2018 for this year was Mastercard, with growth of 25%, reaching US $9.43 billion, in the 62 º place (8 position jump). Together, the 100 ranking brands totaled US $2.13 trillion, up 5.7% over the US $2.01 trillion in 2018.