With 30% increase in the sale of ice creams, fruit are lacking in the factories of the river

Rio – the heat of the summer of 2019 has increased by more than 30% sales of ice cream in the River in the first two weeks of the year compared to 2018 and made disappear most refreshing flavors like Tangerine, report industry entrepreneurs. With thermal sensation that reaches 50° C in some regions, traders and manufacturers are struggling to maintain the stocks in the sector, which grew in number of establishments during the crisis. The result are factories working from Monday to Monday, an increase of almost 100% on demand for some fruits, retail purchases and reprogramming investments in vehicles for delivery. Fábio Barchet, Director of Italy's ice cream franchises, the largest network in the city, says that sales are higher than in December and the same period last year. According to him, even the most optimistic planning done after the election, did not anticipate increased demand they are watching. There are 30% growth in areas north and South of the city; 20% in the West; 22% in the Center; and 10% in the region of the Lakes. According to Barchet, the network is receiving three trucks of fruit a week, when the normal would receive one or two shipments. "We produce today to deliver tomorrow. The trucks coming from Ceasa (Supply Center), fruits come into production and, the next day, they're on the street in the form of ice cream and popsicles. We are delivering between 10 and 12 trucks of ice cream a day, "he says. The brand's commercial Manager, Luana Freires, the fruit flavors are the most sought after and Miss ice cream Tangerine. NaSorvete Italy, coconut, lemon, mango, pineapple and grape popsicle-shaped, and Tangerine, lemon, coconut and mango, in droves. "The heat came heavy and some sectors not prepared for that," he says, citing the offer of pineapple that was not enough to meet the higher demand. "We received an inferior product with higher value." Increase in prices the increase in demand has made the price of ice cream consumed away from home up 0.94% in the month of December, nearly two-thirds of all reset (1.58%) that the product has accumulated in the year 2018, according to the data of the consumer price index (CPI) , determined by the Getulio Vargas Foundation (FGV). Raw material of some popular flavors, the fruits were also more expensive in the last month of the year, coinciding with the increased demand and crop problems, caused by weather conditions. "It is clear the seasonal effect of the hottest station of the year, with plenty of sunshine, which decreases the supply of many fruits. And also has high effect on price because of increased demand, "pointed out Andrew Barron, Coordinator of the consumer price index at Brazilian Institute of Economics from FGV (Ibre/FGV). Between the fruit with elevation of prices in December are the pineapple (8.68%), Mandarin (7.41%) and uva (6.63%). Wadia Lamoia, owner of Paletitas ice cream factory, located in Piúma, Espírito Santo (ES), says that he never had problems in the supply of fruit, since the region is a strong producer, but the price has gone up. Also increased the cost of other important input, milk, essential to the production of coconut popsicles, champions of sale in the three States in which distributes its products: Espírito Santos, Rio and Minas. The acai berry ice cream Flavor of the Praça da Bandeira, in central Rio, which works with the products of Paletitas, felt high in consumption. The unit spent the first week of the year with virtually no coconut popsicles. The first delivery of the year happened on day 4, but on Tuesday following the stock of flavor was already sold out again. Second Lamoia, the shopkeepers ' requests in the first two weeks have increased more than 20%. In the Holy Spirit, the high reached 30%. Still, he thinks he missed some planning, many novice traders in the sector, which is not prepared for the summer. Of the 160 shops, 40 brand partners opened the doors last year (2018). "We had a very large increase in the number of tenants partners. Are people who left their jobs during the crisis and said the ice cream business, which has low initial investment, "says the entrepreneur, who does not work in the field of franchising, but supports the choice of the point, in the store and share up to six times the initial investment, from R $70000. Growth of the sector in accordance with the Brazilian Franchising Association (ABF), the number of franchises in the business of candy stores and ice cream parlors increased almost 5 percent from January to September 2018 as compared to the same period in 2017. In the same period, turnover rose by 28%. For Economist Fabio Bentes, head of Economic Division of national commerce Confederation for goods, services and tourism (CNC), the opening of new ice cream an entrepreneurship might be driven by the worsening of the labour market. The survey, done at the request of the newspaper O Estado de s. Paulo and the Broadcast (real-time news system of Grupo Estado), shows that the number of ice cream makers rose in 2018 after two straight years of decline. From January to November were 207 open ice cream producing units and other edible ice cream throughout the country, totaling 4,875 companies. The wholesale trade of ice cream also grew. 48 new ice cream wholesalers emerged from January to November last year, for a total of 909 companies. The survey considers the employers data entered in the General Register of employed and unemployed (Caged). "There's that entrepreneur out of necessity, he lost his job and try to undertake, which failed to return to the labour market and went on to sell ice cream. It's the kind of business that requires a relatively small structure ", justified Bentes. "It could be people who took money from termination to open this kind of business. Low labor demand, little infrastructure. "