Popular clinics miram esthetic treatment to keep growing

After the strong expansion of recent years now companies popular clinics target the increased demand for aesthetic dentistry procedures. At the same time, the networks are betting also in medical care to patients with more than 60 years to maintain the pace of opening new units in Brazil. " Before, the popular clinics were seen as a place of low quality and care only for the low-income population, but that has changed. We noticed the arrival of patients belonging to class B and also elderly, "reports the founder of Granato, Paulo Granato.De Polyclinic network according to the Executive, although most patients still network belonging to the age group between 20 and 40 years, there was no" Notable "increase in seniors looking for treatments in the areas of Ophthalmology, Dermatology and complementary examinations. "Between 2017 and 2018, the increase in the number of patients on the network was 50%," he noted, pointing out that the prospect is that, by 2020, must be opened up to 13 new units – arriving at 20 centers in operation. Another popular clinics with network expansion plan is the MedicMais, with expertise in dental and medical segments. "We opened 45 units. Until December 2019, we want to get to 120 clinics in operation, "said the Group's founder, James Adams, according to the businessman, 85% of the public served by the network is feminine. In addition, he also notes an increase in attendances for the elderly in recent years. "Of all our patients, about 40% are composed of elderly. We see this movement not only for the treatment of diseases, but also in the search for cosmetic procedures such as facial filler, "said Adams, noting that the average ticket of dental treatments varies between R $350 and R $500; and doctors, some R $270. "At the moment, we are focused on family loyalty. With most affordable prices and marketing activities, the movement of patients is more effective also for treatments that are not covered by private health plans, "said the Manager. According to him, the high costs of these private plans also explain the increased demand of the elderly for this clinical segment. Ophthalmology network Look Right, founder of Sorridents, has also registered an increase in demand of higher age groups in health care. "We received many elderly patients due to diseases that usually occur in that range. Cataracts, for example, is one of the illnesses that affect a large number of senior citizens, "says the senior partner of the network, Carla Sarni.De accordingly, the network average ticket Look Right revolves around R $200; I've spent the patients in Sorridents are in R $625. "We note that there is a change. The Look right, we were able to meet people of various walks of life, including those who have health insurance. This happens due to the agility in appointments, in the release of the reports, that occur at the time of the examination, and also in the markup of surgeries, "said Carla. With about of 262 units in operation throughout the national territory, the expectation is opening more new 160 clinics over the next two years. Northeast present in States like Ceará, Pernambuco and Bahia, the Popular Dentist clinics network should receive 20% more patients this year in comparison to 2018. "Basic procedures, such as prostheses, have become our flagship by the fact of being popularized in recent years and also the added value," says the founder of the network, Kellen. According to her, the average ticket of these procedures revolves around R $500. In addition, the Executive also pointed out that, because the clinic have a own laboratory, the manufacturing process of the prosthesis for patients is faster and cheaper.