Packing can set the purchase at the points of sale

Research shows that about 70% of buying decisions happen in front of shelves according to retail experts, the packaging influences the consumer and can determine the purchase of a product. This statement is proven in research on consumer behavior in points of sale. Nielsen's survey, for example, shows that nearly 70% of buying decisions are taken in front of the shelves, and 50% of these are made by habit. The study also shows that the consumer is on average 15 seconds in front of a gondola and focuses your attention at most 1.6 second in every action at the point of sale. Despite the importance of attractive design, packaging increasingly talks about the product. Experts highlight that a good packing is one that, in addition to the aesthetic value, transmits the values of the brand, the concern with the preservation of the product, respect the legislation in force and aggregates sustainability in your manufacturing process. Among the main attributes of a good packing are: Awakening the desire to purchase, store the product properly, get product information, be produced in a sustainable way, offer convenience, be recycled.