Beauty has largest share of e-commerce

Research shows that the sectors with greater representativeness in total online sales in 2018, were health and beauty (35.78%), fashion (17.89%) and data processing (14.35%). The study looked at the navigation behavior of over 35 million users. The survey, conducted by the Social Miner, shows that last year, women bought more categories babies (92.41%), fashion (89.23%) and health and beauty (83.63%), while men gave preference to products of sectors of Informatics (92.58%), beverages ( 70.12%) and electronics (65.54%). Another fact is that the second half of 2018 concentrated 60.45% of sales generated in the year. This is due, in particular, the performance of Black Friday, which registered a peak of access 6.5 times greater than the registered in the second commercial date with greater representativeness of traffic, consumer day, which occurs on the date of 15 March. The region with the highest representation in sales, 67.29%, was the South East, being most consumed products in the furniture, multicategorias, drinks and fashion. The highlight of the region's sales went to the States of São Paulo, Rio de Janeiro and Minas Gerais, which concentrated 40.49% 13.58% and 11.19% of the volume, respectively. Average ticket the ticket of the year 2018 general average was of R $378.45. The highest was in the electronic segment (R $1,000). The credit card was the most relevant method of payment in transactions of the year. However, when considered the revenue generated for each method of payment, the Bank gains relevance, with increased 10.88 percent. "This shows that transactions via Bank have a value greater than the other methods of payment, even offering the installment option," says the report. Most of the payments was made to vista (91.20%). Forward transactions were splitted mainly in twelve (3.81%) and six times (2.68%).