Back-to-school sales can grow 4.5%, says survey

The paulista starts retail the year confident and prepared for the back-to-school of 2019. The sales expectation survey, conducted by FCDLESP (Federation of Chambers of store managers in the State of São Paulo), reveals that sales to the beginning of the year can grow on average 4.5%. According to the research data, shopkeepers are assessing an average ticket R $100.00 and R $200.00. "The projection for economic growth this year is positive. According to the Central Bank for a 2.4% increase forecast. It portrays an optimistic scenario for retailers, especially in this back-to-school period, because it's generated more sales for this sector, "says the President of FCDLESP, Mauricio Stainoff. Back-to-school sales begin to heat up the retail market. Thus, the information collected, based on analysis of data from some CDLs of São Paulo, show an initial cap for the economic growth of the country. However, according to Stainoff, retailers should pay attention to the excessive bills earlier this year, as PROPERTY TAXES, PROPERTY TAX and other expenses, which must be taken into consideration due to the budget squeeze. In addition to shopping in physical stores, e-commerce can be considered an ally of the shopkeepers in the Act of the closing of the purchase, by the fact that you're always within the reach of consumers, be a tool for easy access, and offer comfort in the form of payment, as PayPal, bank transfer, wire transfer and credit and debit cards. Traders estimate that the best strategies to be adopted to increase the number of school supplies are: lightning deals, installment sales and the use of marketing on social networks. Check the expectation for each region of São Paulo After achieving good results on Black Friday and year-end sales, the metropolitan region of the State provides for an increase of 4.5%, with a ticket in the average value of R $100.00 the R$200,00. Investment in promotions, discounts and announcements on social networks can attract customers, both in physical stores and on e-commerce, claim traders of the region. Interior with modest increase in sales, retailers in the State of São Paulo are considering a favourable market for this year. The CDLs Itapuí, situated in the region of Bauru and Salto de Pirapora, located in Sorocaba, stated that, in 2018 there was a growth of 3%, but the sales increase to 2019 may reach 4.5%. "End-of-year sales impacted positively the shopkeepers in the region, generating an expectation assertive to beginning of the year, since it's a period of great back-to-school drive", complements the President of CDL Itapuí, André Padovani. Maintaining stability, the CDL from the city of Cruzeiro, in the Paraíba Valley, believes in the 3% stabilization in sales increase in this period. The average ticket expected by the three cities varies between R $100.00 R $200.00. Coast Among the three regions, the coast is convinced to the turns. The CDL of Praia Grande believes that sales increase at 10%, representing double the expectations in relation to other regions of São Paulo. The consumer will have an average ticket above R $300.00. "One of the options of facilitating purchases of educational materials is the installment in up to 10 x, that leads the consumer to not worry about payments from other accounts, such as PROPERTY TAX and PROPERTY TAXES," concludes the President of CDL of Praia Grande, Antônio Luiz de Souza.