Nielsen Announces growth in consumption of wine

Wine consumption grew 13.7% in Brazil in June 2017 period to may 2018, compared to the same period in 2016 to 2017, according to data from Nielsen. In addition, the distillates collaborate in 40% to the growth of the segment. On the choice of labels, 61.4% of the category's growth comes from imported products, despite of more than 50% represent. According to Nielsen, the sales increase is due to more than 500,000 homes extra fans to the Brazilian wine tasting, reaching presence of 45% among households. Consumption Through Self-service and Cash's & Carry Nielsen still informs that for the purchase of wine, Brazilian consumers sought for channels with cost-effective, Self-service and Cash as & Carry. The 15.4 million homes that already consume wine added, on average, 200 ml in your booking fee. According to Thiago Torelli, industry-leading Drinks from Nielsen Brazil, "in the last year, about 6 million households have come to buy this product and those who remained have increased consumption with more frequent trips to the point of sale".